About Us
Originating in the heart of London back in 2014, Bettylicious has focused on refinement and sophistication. Transitioning into Bettylicious Retro Ltd, our re-branding in 2025 draws inspiration from the elegant world of 1930s art deco swim figurines. Betty continues to design swimwear, influenced by the many 1950s Hollywood stars and brings her designs to the modern world.
Let customers speak for us
Betty's Picks
Floral Retro Cup Sized Bikini
Gemma @mrsbowretro selected this Wolf & Whistle set for holiday, choosing it for style, fit and support.
Powder Kimonos
I brought in the most beautiful Powder Kimonos last year and I have added to the range. Here is @pinupcurl in hers.
Lemon Swimsuit
Pip is a cold water outdoor swimmer and says this is her favourite swimsuit. She took it to Finland recently.