About Us

BettyLicious is a UK based, independent online retailer and fashion label selling fabulous, high quality 1950's style retro swimsuits and vintage style bikinis by a variety of brands such as BettyLicious, Esther Williams, Girlhowdy, Unique Vintage and Banned.

BettyLicious was launched in London in 2011. Back then, operating as a general vintage reproduction online clothing store, BettyLicious featured a range of 50's style items from dresses to shoes. It didn't take long though until Betty fell head over heals with the gorgeous Esther Williams vintage swimwear range which also, coincidently, proved to be incredibly popular amongst her customers. The rest was history... Betty decided to go 1950's retro swimwear only in 2014.

BettyLicious is customer focused brand which means that we take all our customer feedback on board so we can provide the best possible product and to ensure our customers are getting exactly what they want.

Ownership changed in 2018 and we added more lines and increased more clothing and accessories when times changed and we could not travel as much. We decided to re-brand into Bettylicious Retro Boutique as the world has changed and we want to offer the best products we can for all Retro Gals and Guys.

Betty sources the top quality products from around the world and during lockdown started to design swimwear herself.  We now have 5 products you can only get from us.

Sustainability is very important to us and we continue to re-cycle all business waste plastic walk to the post office if possible, use re-cycled fabrics in our swimwear and use Eco-friendly packaging.

Our models are happy to model for us and all have other jobs they are not professionals so we hope this will give you an idea of what it will look like on you and we use different body shapes heights and sizes.  We never reveal models sizes on social media as we prefer to focus on fit and how it makes the model feel not on the number inside the garment.

Betty offers personal size fit and advice as she tries on or owns most of the products herself. Please recommend us to your family and friends as that is how we prefer to work and not waste money and energy into expensive Advertising campaigns.