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Designer Swimsuits, Vintage Retro Swimsuits and High Waist Bikinis by Esther Williams

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Vintage Retro Swimwear and Designer Bikinis [home link]

Welcome to BettyLicious | Designer Retro Swimwear | High quality 1950s Vintage Swimsuits, Cat-eye Sunglasses and 50's Head Scarves


Welcome to our retro vintage swimwear boutique! Step in and browse our latest designer range of well made retro 1950's style swimwear, classic high waisted bikinis, halterneck luxury swimsuits and delicious shapewear bathing suits, featuring the latest tummy control system to accomodate and flatter our gorgeous curves. We have also introduced a small collection of 1950's accessories such as cat-eye sunglasses, 1950's hand made head scarves and funky butterfly sunglasses. Our designer vintage retro swimwear boutique is not only the home of beautiful swimwear fashions by Girlhowdy and BettyLicious but pays tribute to the legendary Esther Williams, a 1950's competitive swimmer herself whilst appearing in a variety of swell Hollywood movies. Swimwear designed by Esther Williams is naturally flattering, hugging you in all the right places deliciously celebrating the feminine curve

Our lovely retro designer bikinis are high waisted and double lined featuring a cute triangle halterneck tie feature. Our vintage swimwear comes in a variety of different colours and delicious vintage prints, providing true 1950's Hollywood glamour in a one piece swimsuit or two piece bikini set. Come and be part of the most unforgettable beach party of all times at BettyLicious! BettyLicious is known for providing highly personalised and friendly customer service, so why not email your questions or suggestions to sales@bettylicious.co.uk for a swift and friendly response? All our items are carefully handwrapped in paper and dispatched on the same day (within office hours). Our swimwear is expensive but if you value high quality, long lasting wear and flattering fit, then BettyLicious is for you.


BettyLicious is a UK based, independent online retailer and fashion label selling fabulous, high quality 1950's style retro swimsuits and vintage style bikinis by a variety of brands such as BettyLicious, Esther Williams, Girlhowdy and Banned. BettyLicious is a one woman shop, launched single-handedly by her founder in 2011. Back then, operating as a general vintage reproduction online clothing store, BettyLicious featured a range of 50's style items from dresses to shoes. It didn't take long though until Betty fell head over heals with the gorgeous Esther Williams vintage swimwear range which also, coincidently, proved to be incredibly popular amongst her customers. The rest was history... Betty decided to specialise in high end vintage style swimwear in 2014. A small range of accessories, mainly 1950's style cat eye sunglasses and gorgeous 50's hairbands were added in 2016. We have also recently launched a small Beachwear section featuring cute little playsuits by Banned.