About Us
Originating in the heart of London back in 2014, Bettylicious has focused on refinement and sophistication. Transitioning into Bettylicious Retro Ltd, our re-branding in 2025 draws inspiration from the elegant world of 1930s art deco swim figurines. Betty continues to design swimwear, influenced by the many 1950s Hollywood stars and brings her designs to the modern world.
Deal of the Week
Deal of the week
Blue or Burgundy Banned Apparel Top. A Twist detail at the bust. cap sleeves and perfect to pair with skirts or trousers.
Let customers speak for us
This bathing suit is so flattering! I love it. I am size 16 and it looks really slimming. Love it.
I absolutely love my Esther Williams swimsuit. It's very flattering and I feel incredibly glamorous wearing it. The emerald green colour is stunning. Will be purchasing another! Thank you.
This is a beautiful swimming costume, very flattering and supportive in in the right places. Plus staff were very helpful when it came to sizing advice. I’m a size 18 and 5ft 3, and would go as far as to say I think I look good in this costume
Awesome sunnies I gifted these to a customer classic design and good quality
Beautiful quality, reasonably priced. Dynastic customer service. Swimsuit comes up quite small so may be worth buying a size up.
My girlfriend looks even more amazing in this bikini, might consider more colours to increase choice in her wardrobe, truly wonderfuly made garment , great fit also extremely flattering
A present for a friend, haven’t given it yet but I know she will love it!
Absolutely gorgeous swimwear. Fits perfectly. Super cute.
Love these beach sandals. Really comfy. Great quality.
I love this t shirt. Unique design. Great quality. True to size. Looks great with jeans.
Thanks Betty.❤💋
Great garment fantastic quality and craftsmanship worth every penny
Very nice and comfortable bikini bottoms. Good price too.
Once again, really lovely for the sunny days on the beach or by a pool. Great quality.
very pleased with the style, quality and sit of this swimming costume
I love these swimsuits, I’ve been buying them for years. Super flattering cut and timelessly stylish.
Betty's Picks
Floral Retro Cup Sized Bikini
Gemma @mrsbowretro chose this for holiday and chose it for the style, fit and support. In cup sizes from Wolf and Whistle.
Powder Kimonos
I brought in the most beautiful Powder Kimonos last year and I have added to the range. Here is @pinupcurl in hers.
Lemon Swimsuit.
Pip is a cold water outdoor swimmer and says this is her favourite swimsuit. She took it to Finland recently.
Striped Jumpsuit
The lightest, most comfortable flattering jumpsuit I have ever worn. It sold out but I brought it back. @vintagestylefifi also know as betty x
Blog posts
A Fond Farewell to Esther Williams Swimwear
More than just a Swimwear Store
International shipping rates August 2024
