Making Waves
in Timeless Style

Established in 2014

Swimwear
with Vintage Glamour

To Flatter Every Shape

Buy with confidence

Modelled byYou For You

About Us

Originating in the heart of London back in 2014, Bettylicious has focused on refinement and sophistication. Transitioning into Bettylicious Retro Ltd, our re-branding in 2025 draws inspiration from the elegant world of 1930s art deco swim figurines. Betty continues to design swimwear, influenced by the many 1950s Hollywood stars and brings her designs to the modern world.

Flattering Fits Exclusively Online Female Owned
BettyliciousUK Top She Who Dares Vintage Style Top by Banned Apparel
BettyliciousUK Top She Who Dares Vintage Style Top by Banned Apparel
Subheading

Deal of the Week

Deal of the week

Blue or Burgundy Banned Apparel Top. A Twist detail at the bust. cap sleeves and perfect to pair with skirts or trousers.

Emma the face of our brand since 2017

Style it Your Way.

Betty's Picks

Floral Retro Cup Sized Bikini

Gemma @mrsbowretro chose this for holiday and chose it for the style, fit and support. In cup sizes from Wolf and Whistle.

Powder Kimonos

I brought in the most beautiful Powder Kimonos last year and I have added to the range. Here is @pinupcurl in hers.

Lemon Swimsuit.

Pip is a cold water outdoor swimmer and says this is her favourite swimsuit. She took it to Finland recently.

Striped Jumpsuit

The lightest, most comfortable flattering jumpsuit I have ever worn. It sold out but I brought it back. @vintagestylefifi also know as betty x

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