Find out more about Offical Esther Williams Swimwear Stockist BettyLicious

 About Betty

Hello and welcome to Betty's 1950's Vintage Swimwear Shop!

BettyLicious is a UK based, independent online retailer and fashion label selling fabulous, high quality 1950's style retro swimsuits and vintage style bikinis by a variety of brands such as BettyLicious, Esther Williams, Girlhowdy and Banned. BettyLicious is a one woman shop, launched single-handedly by her founder in 2011. Back then, operating as a general vintage reproduction online clothing store, BettyLicious featured a range of 50's style items from dresses to shoes. It didn't take long though until Betty fell head over heals with the gorgeous Esther Williams vintage swimwear range which also, coincidently, proved to be incredibly popular amongst her customers. The rest was history... Betty decided to specialise in high end vintage style swimwear in 2014. A small range of accessories, mainly 1950's style cat eye sunglasses and gorgeous 50's hairbands were added in 2016. We have also recently launched a small Beachwear section featuring cute little playsuits by Banned. 

BettyLicious is a customer focused brand which means that we take all our customer feedback on board so we can provide the best possible products and to ensure our customers are getting exactly what they want. We are in the process of introducing a wider size range, currently going up to UK size 18 and more sizes are scheduled to arrive in early 2017. 

Our customer service is as friendly and personalised as you will find online, just email us any queries you may have and we aim to answer them swiftly. 

With so many fabulous items to choose from you’ll love the chance to keep up to date by subscribing to Betty’s newsletter or say hello to BettyLiciousUK on Instagram, Twitter and Facebook.

Betty is always happy to help with any enquiries so please do drop her a line at